About the Antique Style Flooring Centre

The Antique Style Flooring Centre is a small independent family run company that has been established since 1985. My name is Chris Keseru and I am the sole proprietor. I started up running the business with the help of Margaret Thatcher’s enterprise allowance scheme and started manufacturing concrete products, mainly paving and patio slabs with great success.

In 1996 after an informal chat with a builder friend over a pint down the local pub when we were discussing the scarcity and exorbitant price of reclaim floor pamments, (a Suffolk colloquial term for a floor tile) an idea came to mind to try and reproduce them in concrete.

Concrete is a versatile and durable product consisting of purely natural elements, including cement and comes from the Latin word “concretus” (meaning compact or condensed) and is used more than any other man-made material in the world, archaeological evidence has revealed that the Romans used cement, (a mixture of burnt lime, volcanic ash and crushed brick to obtain a hydraulic setting binder) to create concrete to produce tiled floors.

With old pamments costing well in excess of £100 per square metre plus VAT I could see the potential of supplying customers with a product that is just as durable and virtually indistinguishable from the originals, the only difference being is that they are a fraction of the price.

Some prototype moulds were fabricated using original pamments as masters which were over 150 years old and over 20 different ones were utilised to reduce any possibility of pattern repetition.
Samples were distributed to builder friends and specialists in the period property renovation market and they were amazed at the quality and the authentic finish achieved.

In fact our reproduction pamments are so authentic looking that one of my customers who used our products in a grade two listed cottage that unfortunately was badly damaged by a fire informed me that a meeting with insurance assessors, building contractors and English heritage to stipulate requirements for the rebuild were all fooled into thinking that they were originals as English heritage insisted that the floor was not to be interfered with as it was listed.

We were so inundated with the demand for this new product, that we stopped manufacturing paving slabs and concentrated all are efforts on producing reproduction floor pamments instead.
After 15 years of manufacturing and supplying them the demand is just as great as ever, more so in fact, as originals have become even scarcer as many have been used up over the years.

Two sizes are available 9” x 9” and 12” x 12” in two traditional colours, a terracotta shade we call Norfolk fired earth and a biscuit shade we call Suffolk deep buff and they are available in two different finishes, a plain finish and an antiqued finish, the antique finish being very popular for grade two period properties especially old cottages, public houses and churches etc., and in various applications such as barn conversions and restorations, kitchens, conservatories, utility rooms, hallways, porches and fireplace hearths.